Mind mapping (or concept mapping) is a visual recording method that uses branches radiating out from a central core idea to structure thoughts and ideas. Popularized in the early 1970's by Tony Buzan, mind mapping has developed a significant following as a highly-effective learning and retention tool. Based on Nobel-prize winning research, mind mapping leverages our minds' incredible ability to remember images and captures ideas and information by means of spatial as opposed to linear displays.

Traditional tools-whether for note-taking, project planning, brainstorming or just plain thinking- demand that users think linearly. Since mind maps capture ideas not as bulleted lists or outlines but as branches radiating out from a central core idea, all ideas are equal. Those new to mind mapping are quickly surprised at how this simple difference, this visual interface, can unlock creativity among individuals and increase participation and morale among teams.

Mindjet business maps represent the evolution of mind mapping from a highly effective but manual process to a software application tightly integrated with the leading office software suites. Mindjet has since successfully taken this basic technique and transformed it into a multidimensional business solution that enables users to:

Whether you're starting a new project or trying to get a better grasp on an existing one, business mapping can help you achieve significant, immediate productivity gains.